Insights

Field notes from inside Gorgias.

Migrations, automations, KPIs that actually move revenue. Written by the people doing the work, not a content marketer.

GorgiasMigrationAI AgentHelp CenterKPIsShopify

Gorgias vs Zendesk for Shopify: 2026 Buyer's Guide

Honest, vendor-neutral read on Gorgias vs Zendesk for DTC brands on Shopify. Where each one wins, where each one breaks, and how to pick without regret.

Raúl Rodríguez · 11 min readRead

Cornerstone

9 Gorgias Automations Every Shopify Brand Needs

Nine concrete Gorgias automations we ship in every implementation. Macros, rules and AI Agent flows that handle 50–60% of repeat tickets without a human.

Raúl Rodríguez · 13 min readRead

Cornerstone

Zendesk to Gorgias Migration Without Breaking SLAs

The 4-week migration plan we run for €15M+ GMV brands moving off Zendesk. Macros, fields, SLAs — all preserved. Built from real cutovers.

Raúl Rodríguez · 12 min readRead

Cornerstone

CX KPIs That Actually Correlate with Revenue

FRT, CSAT and FCR are table stakes. The KPIs that move revenue are deflection rate, recovery, and pre-sale CVR from chat. Here's how to instrument them.

Raúl Rodríguez · 11 min readRead

Cornerstone

Gorgias AI Agent for Ecommerce: Honest Take

Honest take from an agency that runs Gorgias AI Agent live across 60+ DTC brands. Where it earns its money, where it embarrasses you. What we'd never automate, what we always do.

Raúl Rodríguez · 12 min readRead

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